The purpose of this ebook is to leverage Chief Outsiders' experience helping teams accelerate ABM success by providing insights and guidance on 3 key questions:
What are the core pillars of ABM?
When should ABM be used and with which approach?
How do we get started and structure a pilot ABM program?
In this eBook, CMOs Jeff Loeb and Carol Eversen share the blueprint for assessing what ABM programs make sense for you, how to organize your ABM strategies and tactics, and what you need to do to get started.