eBook: The Fundamentals of Brand Strategy


An Insider’s Playbook on How to Optimize Your Company’s Most Important, Most Valuable and Longest-Lasting Asset

Download Dennis Bailen's eBook, "The Fundamentals of Brand Strategy" to gain valuable insights that will help you ask – and answer – the following questions about your brand:

  • What can we promise or commit to? 
  • What do we stand for?
  • How can we own “it” and make it ours? 
  • What can we do that our competitors can’t or don’t? 
  • What do we do that our customers and prospects value?

This eBook is designed to provide a sense of perspective about how a well-defined and executed brand can be both a potent competitive weapon and an internal unifying force. Feel free to contact Dennis directly at dbailen@chiefoutsiders.com if you have any questions or want more information.

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