eBook: The Fundamentals of Brand Strategy

Download Dennis Bailen's eBook, "The Fundamentals of Brand Strategy" to gain valuable insights that will help you ask – and answer – the following questions about your brand:

• What can we promise or commit to? 
• What do we stand for?
• How can we own “it” and make it ours? 
• What can we do that our competitors can’t or don’t? 
• What do we do that our customers and prospects value?

This eBook is designed to provide a sense of perspective about how a well-defined and executed brand can be both a potent competitive weapon and an internal unifying force. Feel free to contact Dennis directly at dbailen@chiefoutsiders.com if you have any questions or want more information.