For real impact, a marketing plan with data-intelligent digital strategies must be created before any action, or tactic, is taken. That plan should be based on data metrics not only from your company, but also from your competition in order to reveal what currently drives (and doesn’t drive) success in the market. Performing a digital marketing competitor analysis of your digital marketplace is the first step in drawing up your company’s actionable blueprint for business growth.
Download this eBook to learn about the four steps needed to develop a digitally-focused marketing plan: