We wouldn’t call a traditional marketing and sales funnel either a strategy or a relevant tactic based on how most companies use it today. And, that’s why we are declaring it dead. There’s simply a better
way of thinking and operating and we are calling it an Intelligent Sales Pipeline™, a new process for proactively managing lead generation and lead qualification using prospective customer data intelligence, engagement, and metrics.
Download our ebook, written by CMO Mark Coronna, to find out how to improve your lead generation processes.
