Is your growth strategy sharpening your edge-or dulling it?​

Navigating Growth: A CEO’s Guide to Expansion (without losing your edge) is your playbook for expanding confidently, without eroding your edge.​

For mid-market CEOs, growth brings momentum, but also complexity. What once felt fluid now starts to feel fragmented.​

This practical, insight-rich guide shows how to scale without losing what made you successful in the first place. It focuses on brand clarity, positioning, pricing power, internal alignment, and cultural integrity during growth.​

Learn how to protect your distinctiveness, align your go-to-market motion, and preserve pricing power through clarity and cohesion.​

This guide focuses on how to grow without losing what makes your business great. ​

Up Next: Beyond the Edge: How to Expand with Strategy, Speed, and Discipline

Our next edition explores how to expand by choosing the right markets, models, and rhythms to scale well.​ Read more and download now.

Author:

Jyotsna Makkar
CMO