eBook: The New Brand Paradigm

Your Employees Are Your Positioning Platform


Given the right inputs and motivation, each of your associates can be a powerful advocate for your company, its services, and its products.

In this eBook, CMO Dina Baker shares some ways to entrust the keys to your kingdom to your most proliferate advocates.

Download this eBook to learn about the concept of employee-as-ambassador, how to properly architect a message that they can carry forth, and how to involve them in your overall brand advocacy process.

Download the eBook