eBook: Survive & Thrive

When Market Volatility Strikes, Is Your Revenue Leadership Team Ready?

In today's unpredictable business landscape, continuing with business as usual is no longer an option. Market volatility doesn't just challenge what you do—it demands a critical reassessment of who leads your revenue teams and how they operate.

This comprehensive eBook provides CEOs and business leaders with actionable insights to transform their revenue leadership models for sustainable growth, even in the most volatile times.

What You'll Learn:

• Revenue Leadership Models That Work — Discover the right structure for your specific business needs, whether that's a dedicated CRO, a revenue leadership team, or an enhanced functional leadership approach
• Factors Signaling a Need for Change — Identify critical indicators that your revenue leadership structure needs immediate attention before growth stalls
• Essential CRO Skills & Experience — Understand what truly separates a strategic Chief Revenue Officer from a strictly functional team leader
• Navigating B2B Market Shifts — Learn how to address fundamental changes in buyer behavior, including the tendency of buyers to research online before even contacting a salesperson
• Decision Framework for Change — Access practical tools to evaluate when and how to modify your revenue leadership approach based on your growth goals and market position

Is This eBook Right For You?

You'll find this e-guide particularly valuable if you're:

• A CEO facing extended sales cycles and increased pressure to cut costs
• A PE-backed company needing to accelerate growth despite longer hold periods
• A CEO preparing for a major event in the next few years
• An organization struggling to align sales, marketing, and customer success functions

Author:

Carol Eversen
Area Managing Partner & CMO

Don't let market volatility dictate your growth trajectory. Download now to build the revenue leadership model your business needs to not just survive—but thrive.