Scaling the Value of the CMO

Over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level, reveals the Chief Marketing Officer (CMO) Council.

The new CMO Council study, entitled Scaling the Value of the CMO, uncovers gaps, holes and deficiencies across key functional areas in the office of the CMO. As a result, an overwhelming 86% of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities.

Download the report to discover the five main benefits of using fractional or interim marketing leaders.