On the most basic level, businesses need to meet their customers’ needs (and perhaps exceed their expectations) by delivering products and services that are considered worthy of the price paid. In other words, the value proposition needs to be attractive. In each industry, there will be several competitors trying to compete for the customer dollar.
The size of your business matters much less than having a sound strategy. CEOs must have a game plan that accounts for how to best compete against other companies, regardless of size.
Download this ebook to discover the strategy that works best for your company in your target markets.