eBook: Accelerating Growth with Strategic Business Planning

Generating more revenue and profit need not be elusive, in good times or bad. Some extra effort at the strategic business planning phase will go a long way toward optimizing your approach to market forces, competitors, and the customers who are loyal to your products and services. Strategic business planning need not be a heavy lift – in fact, it can be an empowering exercise that helps you draw the best from your senior leadership, your data, and your vision. This last point is important: For your business to grow, you need to leverage that attention to detail and laser focus that got you here to begin with.

Here’s what will be covered:

• Why You Can’t Afford to Cut Your Marketing Investment in the Coming Year
• Analyze Your Current Customers to Supercharge Your Annual Marketing Plan
• How to Establish a Strategic Growth Plan and Justify Your Marketing Budge
• 7 KPIs that Should be in Your Annual Growth Plan
• The Five Key Insights That Power Your Marketing Strategies
• How to Allocate Your Marketing Spend for Maximum Effect
• Preparing for Next Year? Is Your Marketing Funnel Integrated with Your Sales Funnel?

By the end of this e-book, you’ll possess a comprehensive toolkit crafted to propel your business toward unprecedented growth in the coming year. More importantly, you’ll be armed with data to convince your stakeholders, leaders, board, and employees that you are stepping forward with an enviable level of preparedness.

The result is not just a temporary boost but a new growth trajectory and the capacity to sustain and further enhance growth over the long term. We believe that with the right plans and execution and a well-reasoned marketing investment, you can thrive in the coming year regardless of broader market forces. Let’s get planning!