The Great Commercial Engine Restart

Private Equity views as we prepare to exit lockdown


For many of us in the U.S., March 2020 will be remembered as the month the world changed as the COVID-19 virus came to our country. These changes are sure to impact the ways in which companies go-to-market.

 ACG-NY and Chief Outsiders reached out to the private equity community to take their pulse on the post-lockdown commercial engine restart. We wanted to understand how they were addressing the needs across their portfolios and what their expectations were in regards to how things would be different post lockdown.

Many of the firms we surveyed expect their firm’s marketing efforts to change in the post pandemic world. Download a copy of the report to find out more.

Download the Report