We’ll bet that your company does something special and valuable for customers. Problem is, you aren’t getting full credit for it from many customers and prospects. Instead you have long sales cycles or get pounded on price by buyers who don’t seem to appreciate the value of doing business with your company.
And your sales team lacks a great answer to “Lower your price!” or “Why should I buy your solution from you—especially when you’re more expensive?” They discuss your features and benefits, processes, quality, responsive service, dedicated people, and dependable integrity. Which is pretty much what your competitors would say, too.
You can solve the problem of too many customers prioritizing price over value—attracting customers willing to pay more for premium value, and getting paid what your solutions are really worth. You need a value proposition that connects with prospects’ and customers’ most pressing concerns. If you don’t have visible value, Chief Outsiders can help. Using our VisibleValue® marketing and sales messaging development services*, we make sure that you and your customers aren’t missing your biggest value.
Communicating your value story at all customer touch points is crucial, so we work with your personnel, sales effectiveness coaches, and outside marketing resources to get things done.Click here to access a simple, 7-question form and take the first step toward growing both your sales and your margins.